/ shiftonomics

πŸŽ„ Holiday Hiring πŸ“† Calendar Creeps Earlier

Here is a look at the top headlines we've curated this week about the world of retail, technology and work:

πŸŽ„ Hiring for seasonal holiday employees earlier than ever

πŸ› What landmark court decision means for retail?

🌊 Reshored: What jobs are coming back to America?

πŸ’Έ Money Flows into Beverage Funding

πŸŽ“ Preparing kids for jobs that don't exist

β˜•οΈ Caffeinate, hydrate, intoxicate = fundraise.

πŸ• Local pizza places getting their faire share of the pie

🌯 Are burritos a lifestyle?

πŸ“Ή Long-form video comes to 'Gram

🚚 DHL, Fedex, UPS, USPS, and...You?

News ⚑️

πŸŽ„ Kohl's Hires For Holidays Earlier Than Ever | Via: CNBC
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If you ask a company what their biggest challenge is today, they'll likely say hiring.

Acquiring top talent for retailers is a difficult proposition, especially as the unemployment rate remains at 3.8 percent, an 18-year low. Kohl's has bucked the traditional trend and is looking for seasonal help earlier than ever before across many facets of its stores, from the front register to fulfillment centers.

The aggressive push shows the company hopes to grab top talent before it's too late. The holiday calendar meanwhile seems to creep earlier and earlier every year now.

The Wisconsin-based department store chain has already opened up the application process for positions at more than 300 of its 1,100 stores across the U.S. Additional hiring opportunities will come later in the year, Kohl's said, with roles available in stores and at its distribution and e-commerce fulfillment centers.

"We are hiring seasonal associates earlier than ever to ensure our teams are fully staffed, trained and ready to support peak shopping seasons," Ryan Festerling, executive vice president of human resources at Kohl's, said in a statement.

πŸ› What Landmark Court Decision Means For Retail? | Via: Retail Dive

In 1992, the Supreme Court set a precedent -- Quill Corporation vs. North Dakota -- that unintentionally shaped the future of commerce.

The case was started when North Dakota sued Quill, a mail-order office equipment retailer, for unpaid North Dakota sales tax on orders shipped to customers in the state. The Supreme Court, citing a 1967 case as precedent, ruled Quill’s mail order sales were exempt from collecting sales taxes because the retailer had no "physical presence" in North Dakota. That ruling, two years prior to the first recorded internet retail sale in 1994, benefited what eventually became a major industry disruptor: ecommerce.

That benefit was a fluke but has still been a benefit all the same. Just this month, the Supreme Court overturned its 1992-set precedent, stating that retail stores with β€œno physical presence” are no longer exempt from paying state sales tax. The landmark South Dakota v. Wayfair, Inc. decision has the potential to drastically change the reliance of shoppers on ecommerce and give brick-and-mortar increased opportunity in a market that has more recently been focused on digital.

🌊 Reshored: What Jobs Are Coming Back To America? | Via: USA Today

Earlier this week, motorcycle manufacturer Harley-Davidson announced plans to shift some of its production overseas to avoid retaliatory tariffs recently imposed by the EU in response to tariffs by the Trump administration. While the iconic American brand is shifting jobs to other countries, a number of major U.S. manufacturers have made significant efforts to add or retain jobs in the United States over the past several years.

According to advocacy group Reshoring Initiative, the number of jobs being reshored by U.S. companies has increased more than tenfold since 2010. Each company has its own reasons for consolidating manufacturing operations in the United States, and the number of jobs and size of investment involved in the reshoring projects also vary by company.

Here's a list of the top 16 companies and number of employees reshored in America, according to USA Today:

πŸ’‰ 16. Insulet Corp. Total jobs reshored: 1,500 States benefiting: Massachusettes

πŸ”Œ 15. Element Electronics Total jobs reshored: 1,500 States benefiting: Michigan, South Carolina

πŸš— πŸ”§14. Gentex Total jobs reshored: 1,600 States benefiting: Michigan

πŸ’Š 13. Amgen Total jobs reshored: 1,600 States benefiting: Rhode Island, TBD

πŸ’Š 12. Merck & Co. Total jobs reshored: 1,633 States benefiting: New Jersey, TBD

😎 11. SolarCity Total jobs reshored: 1,900 States benefiting: New York

🏍 10. Polaris Industries Total jobs reshored: 2,000 States benefiting: Alabama

🚜 9. Caterpillar Total jobs reshored: 2,100 States benefiting: Georgia, Illinois, Indiana, Texas

πŸ”Œ8. Whirlpool Total jobs reshored: 2,165 States benefiting: Ohio

πŸ”Œ 7. General Electric Total jobs reshored: 2,656 States benefiting: Alabama, Arkansas, Illinois, Kentucky, North Carolina, New York, Ohio

βš—6. Dow Chemical Total jobs reshored: 2,900 States benefiting: Louisiana, Michigan, Texas

πŸ–₯ 5. Intel Total jobs reshored: 4,000 States benefiting: Arizona, California, Oregon

πŸš— 4. Ford Total jobs reshored: 4,200 States benefiting: Indiana, Illinois, Ohio, Michigan, New York

✈️ 3. Boeing Total jobs reshored: 7,725 States benefiting: Missouri, Montana, South Carolina

πŸš— 2. General Motors Total jobs reshored: 12,988 States benefiting: Michigan, New York, Tennessee, Texas

πŸ’» 1. Apple Total jobs reshored: 22,200 States benefiting: Texas, TBD

The Big Idea πŸ€”

πŸ’Έ Money Flows into Beverage Funding | Via: Crunchbase
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Turns out, there's a lot of money to be made (and invested) in the beverage world.

Brewed, cold-filtered, fermented -- caffeinate, hydrate, intoxicate. No matter the beverage, there's a business opportunity. It just depends on how they can differentiate.

Venture investors and startup entrepreneurs are betting there are highly scalable businesses to be built in doling out more exotic varieties of water, coconut-based beverages, and other drinks to hydrate calorie-conscious consumers.

An analysis of Crunchbase data funding data unearthed at least a dozen companies developing new varieties of water and fitness drinks that have raised funding in recent quarters.

πŸŽ“ How to Prepare Your Children for Jobs That Don't Exist | Via: Fast Company

As the world of work rapidly changes, it is also impacting the way we learn. And, many of the stories that are published seem to proclaim more doom and gloom than necessary.

Turns out, there's plenty of sources that believe there are some positive signs about the future of work.

β€œThere’s three job opportunities coming in the future,” says Avi Goldfarb, coauthor of Prediction Machines: The Simple Economics of Artificial Intelligence. He divides them up into people who build artificial intelligence, people who tell the machines what to do and determine what to do with their output, and, finally, celebrities. This last category comprises actors, sports players, artists, writers, and other such luminaries surrounding the entertainment industry.

A 2017 report from Gartner concludes that artificial intelligence will create more jobs than it kills. In particular, the report singles out healthcare and education as areas ripe for growth. But the handling of artificial intelligence is where Goldfarb thinks an overwhelming number of those new jobs will be created. He thinks even human-centric positions in nursing and education will require a proficient understanding of artificially intelligent tools as the technology becomes a more routine facet of those jobs. For example, to assist with home healthcare for elderly populations, little robots have emerged to help patients remember to take their medications or go for a walk. These bots are still nascent, but it’s not hard to imagine a world in which nurses have to understand how to help patients set reminders or even be able to communicate with these devices remotely as a way of checking in on a patient as part of their jobs.

πŸ• Local Pizza Joints Getting Their Fair Share Of The Pie | Via: Las Vegas Sun
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We all know how the pizza world is populated by the main players -- Papa John's, Pizza Hut, and Domino's. But, what about the little guy? Turns out there is a new app that aims at helping these smaller, independent, and local pizza joints stay relevant in a digital age.

The domestic pizza market is worth $45.1 billion, with over 75,000 establishments driving sales, according to a report last year from PMQ Pizza Magazine. And although 55 percent of pizzerias are independent, they drive only 41 percent of sales, the report found. The magazine also found that while 60 percent of Domino’s and Papa John’s sales were digital orders, 42 percent of all types of pizzerias still did not offer online ordering.

Aaron Allen, a global restaurant consultant, said the failure of shop owners to recognize the necessity of adopting digital ordering and delivery technology was contributing to the decline of mom-and-pop pizzerias. In a 2016 report on technology affecting pizzerias, Allen found that national chains’ average unit volume was almost double that of independents. The difference, he said, β€œequates to almost exactly the amount that the chain operators put through digital ordering platforms.”

Slice sends customers’ online orders to the restaurants through their preferred method β€” email, fax or phone. Restaurants deliver the meals with their own couriers. For each order processed, Slice receives a $1.95 commission, or around 6 to 7 percent of order totals on average, Sela said.

πŸ“Ή Long-form Video Comes To 'Gram | Via: Refinery 29
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Will Instagram (re)make the modern-day, digital video star?

Refinery29 sat down with Instagram co-founder Mike Krieger to chat more about their latest announcement.

Instagram launched its YouTube competitor last week, a day before the start of VidCon, the conference for online video creators and their legions of screaming teenage fans. The reasoning is obvious: While many top YouTubers have Instagram accounts, they have previously turned to YouTube to post videos longer than 60 seconds. Now, with IGTV supporting video up to 60 minutes long, Instagram is positioning itself as a place for new and existing stars of the creator world to build a strong, video-based presence. With one billion monthly users spending almost an hour on Instagram every day, the question is not if IGTV will increase those numbers, but how much it stands to do so.

Heard Around The Web πŸ’¬

🚚 DHL, Fedex, UPS, USPS, and...You? | Via: CNBC
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Interested in starting your own delivery service? Are you frustrated with the difficulties associated with "last-mile" shipping? Do you have a business case for helping deliver goods to consumers? Do you also have $10,000 of capital to invest?

Well, Amazon is looking for you!

Amazon is encouraging entrepreneurs to start their own delivery services, which could see them earn up to $300,000 a year. The e-tailer’s latest venture β€” Delivery Service Partners β€” will allow individuals to invest a minimum of $10,000 to start up their own delivery service network that can include up to 40 delivery vans. The new service is designed to support small businesses, according to Amazon, as well as expand its own logistics network against the likes of FedEx and UPS.

🌯 New Move, New Tagline | Via: AdAge
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Fresh on the heels of an announcement that will see Chipotle uprooting from Denver and moving to hip, healthy and beachy Newport Beach, Calif., the burrito fast-casual assembly restaurant has announced that they're also thinking of a new brand tagline.

CMO Chris Brandt announced the usage of "foundational research" in the plans as well as a desire to see the grill transition to a full-fledged, "purpose-driven lifestyle brand" with goals to make $10 billion in sales a year -- a significant bump from the $4.5 billion in revenue Chipotle saw last year.

"There is such a unique emotional component to this brand stemming from its authenticity and transparency about food that we need to reinforce and reignite," Brandt said.

"Our ultimate marketing mission is to make Chipotle not just a food brand, but a purpose-driven lifestyle brand," Brandt said.

Taylor Pipes

Taylor Pipes

I write stories about people that interact with technology that solves human problems. I love exploring and finding compelling stories at the intersection of technology and the future of work.

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